Fractional Support for your team
Need experienced product and technology leadership to accelerate growth & develop your team? Or grow with your organic talent? Reach out to support your product team today.
What is Fractional Support?
Fractional support is a flexible alternative to traditional hiring that gives you access to senior product and technology expertise without the full-time commitment or overhead costs.
It's a partnership model where experienced leaders like myself embed with your team for specific periods, bringing strategic guidance, hands-on support, and proven methodologies to accelerate your product development and technology strategy.
Whether you need help with product strategy, technical architecture, team leadership, or scaling challenges, fractional support provides the expertise you need, when you need it, at a fraction of the cost of a full-time hire.
Advisory
1 day per sprint
Perfect for teams needing focused support with specific challenges, product strategy sessions, or technical guidance during critical development phases.
Typical services include:
- Sprint planning & review
- Product strategy sessions
- Technical architecture guidance
- Team coaching & mentoring
Regular
1 day a week
Ideal for regular product and technology leadership support. Includes strategy development, roadmap planning, team coaching, and hands-on guidance.
Typical services include:
- Weekly strategy sessions
- Product roadmap development
- Team leadership & coaching
- Technical decision support
Fractional
2 days a week
Comprehensive support for teams needing intensive product and technology leadership. Includes embedded leadership, strategy execution, and team development.
Typical services include:
- Embedded leadership
- Full product strategy execution
- Team building & development
- Technical architecture oversight
Bespoke
Full time
Dedicated, full-time product and technology leadership. Complete integration with your team for maximum impact and strategic guidance.
Typical services include:
- Full-time embedded leadership
- Complete product & tech strategy
- Team building & culture development
- Strategic partnership & growth
Quick-Start Engagements
Not ready for a full fractional engagement? Start small with focused, fixed-price services that deliver immediate value and clarity.
Product Health Check
A rapid audit of your product, roadmap, and risks. Clear, actionable recommendations delivered in 5 days.
Idea Validation Sprint
Pressure-test your idea with customer insights and lean experiments before investing in build.
AI Opportunity Scan
Spot practical opportunities for automation and AI to reduce cost and unlock efficiency.
Roadmap Refresh
Independent expert review of your product roadmap with prioritisation guidance.
Team Alignment Workshop
A one-day facilitated session with your team to reflect on what's working, uncover blockers, and agree better processes for smoother delivery and stronger collaboration.
Investor Readiness Review
A due diligence-style review of your product and tech strategy to prepare you for fundraising.
Fractional Subscription Pricing
Choose the engagement model that fits your needs. All plans include access to my full expertise in product strategy, technology leadership, and team development.
Advisory
Ideal for early-stage startups needing strategic guidance without the commitment of a full-time executive.
Typical services include:
- Product Strategy & Vision
- Tech Strategy
- Product Development Oversight
- Risk Assessment and Mitigation
- Team Leadership
Fractional
Perfect for growing businesses that require hands-on leadership to scale their technology and team.
Typical services include:
- Product Strategy & Vision
- Tech Strategy
- Product Development Oversight
- Risk Assessment and Mitigation
- Team Leadership
- Monthly strategic review
- Board/investor updates
Bespoke
A flexible option for unique projects, technical due diligence, or specific challenges requiring a tailored approach.
Typical services include:
- Unique business needs?
- Custom project scope?
- Let's discuss a tailored plan.
Case Studies

EdTech Startup
Led product strategy and technical architecture for a careers management platform, achieving 75% UK market share and £940k ARR.

Government Contract
Advised UK Department for Education on EdTech implementation, helping shape national careers education policy and delivery.

Nesta Innovation
Named Nesta CareerTech Challenge finalist, developing innovative solutions for career guidance and education technology.

James Robertson
Founder & Fractional CPO & CTO
James is a technology and product leader with over 15 years' experience founding, scaling, and advising SaaS and AI-driven businesses. He's taken products from concept to national adoption, built and led high-performing teams, and guided companies through the challenges of growth, funding, and scale.
His expertise spans product strategy, technology leadership, and AI adoption - helping founders and scaling businesses turn ideas into impactful products that deliver real results.
James combines practical, results-focused leadership with real-world experience building and scaling platforms from MVP to national adoption, making him the ideal fractional partner for your product and technology journey.

Let's grab a coffee
Ready to discuss how fractional support can accelerate your product and technology goals? I'm available in Bristol and online for a no-obligation chat about your challenges and opportunities.